Industry: Professional Services
Service: Technical SEO Audit & Remediation
Background
SAMChicagoland engaged our team to strengthen the technical foundation of its website and improve overall search visibility. At the outset, the site was carrying a number of unresolved technical issues from missing analytics tracking to broken links and incomplete on-page elements that were holding back its organic performance.
The ObjectiveÂ
The engagement was scoped around three core goals:
- Lift organic traffic
- Improve keyword rankings
- Raise the site’s technical SEO health score
This case study walks through the diagnostic work, the fixes implemented, and the measurable outcomes achieved over the one-month engagement.
Results at a Glance
| Metric | Before | After | Change |
| Site Health Score | 79 | 90 | +11 pts |
| Errors | 6 | 2 | -67% |
| Warnings | 127 | 114 | -10% |
| Notices | 37 | 8 | -78% |
1. Site Health Score
The website’s overall health score climbed from 79 to 90 over the course of the engagement, reflecting steady progress across multiple technical fronts. Error counts, warning counts, and notices all moved in the right direction as fixes were rolled out.Â
- Errors reduced from 6 to 2 — critical issues affecting SEO performance were resolved.Â
- Warnings reduced from 127 to 114 — a steady cleanup of minor stability and usability issues.Â
- Notices dropped from 37 to just 8 — a major improvement in overall code quality and configuration.
Initial Site Health Snapshot
- Errors reduced from 6 to 2 — critical issues affecting SEO performance were resolved.Â
- Warnings reduced from 127 to 114 — a steady cleanup of minor stability and usability issues.Â
- Notices dropped from 37 to just 8 — a major improvement in overall code quality and configuration.
Conclusion
Over the course of this engagement, SAMChicagoland’s website moved from a fragmented technical state to a considerably stronger, more crawlable, and better-tracked foundation. The site health score rose 11 points, critical errors were cut by two-thirds, and dozens of warnings and notices were resolved — setting the site up for stronger organic growth in the months ahead.Â
Recommended next steps include continued monitoring of Search Console data, ongoing content optimization, and a periodic technical audit cadence to sustain these gains.