Project Overview
AIM Farmlands is an agricultural investment platform focused on farmland opportunities. The goal of this engagement was to grow qualified organic traffic, strengthen keyword visibility, and generate more enquiries through a full-funnel SEO strategy — backed by a solid technical foundation built for long-term growth. Alongside traditional SEO, the site’s content was also restructured to be easily understood by AI-powered search systems (AIO).
Objectives
- Increase organic traffic
- Improve keyword rankings
- Generate more qualified leads
- Improve website visibility in Google Search
- Strengthen technical SEO
- Improve AI discoverability
- Build long-term organic authority
Initial Challenges
Before the SEO engagement began, the website was underperforming across the board:
- Low organic traffic
- Low user engagement
- Weak keyword rankings
SEO Strategy Implemented
A complete SEO roadmap was built covering four pillars: Technical SEO, On-Page SEO, Content Strategy, and Authority Building.
- Technical SEO
- Complete technical SEO audit
- XML sitemap optimization
- Robots.txt optimization
- Canonical tag implementation
- Crawlability & indexability improvements
- Redirect implementation
- Core Web Vitals optimization
- Google Analytics 4 setup
- Google Search Console setup
- Website performance optimizatio
- On-Page SEO
- Meta title optimization
- Meta description optimization
- H1 & H2 optimization
- URL optimization
- Image ALT tags
- Internal linking
- Keyword optimization
- Content improvements
- Service page optimization
- Image optimization
- Content Strategy
- SEO-focused landing pages
- Blog content creation
- Content optimization
- Topic clustering
- FAQ implementation
- Improved content hierarchy
- Authority Building
- Backlink building
- Brand citations
- Internal authority improvement
- Topical authority development
Performance Improvement Table
| Metric | Before | After | Growth |
| Total Users | 13K | 20K | +49.1% |
| New Users | 13K | 20K | +48.4% |
| Sessions | 15K | 24K | +53.7% |
| Key Events | 762 | 3.7K | +377.9% |
Business Impact
The SEO and AIO campaign delivered measurable improvements across multiple business metrics:
- Significant growth in organic traffic.
- More first-time visitors discovering the website.
- Higher user engagement and interaction.
- Strong increase in conversions (Key Events).
- Improved website authority and search visibility.
- Better technical health and crawlability.
- Stronger content structure for AI-powered search experiences.
Why the Strategy Worked
- Technical SEO improvements
- Comprehensive on-page optimization
- High-quality content strategy
- Structured data implementation
- Authority building through backlinks
- AI-first content optimization
- Continuous monitoring and refinement
Keyword Ranking Highlights
Several high-intent keywords moved into strong ranking positions, driving qualified traffic directly to the platform’s core offerings:
1. Sustainable Farmland Investment Turkey — Rank #1
2. Agricultural Investment Management Turkey — Rank #1
3. Turkey Farm for Sale — Rank #2
4. Farmland Investment Company Turkey — Rank #3
5. Agricultural Land For Sale in Turkey — Rank #6
Conclusion
The SEO strategy transformed AIM Farmlands into a stronger organic acquisition channel. By improving the website’s technical foundation, optimizing content, and implementing AI-friendly best practices, the project achieved substantial growth in users, sessions, and engagement — while creating a scalable framework for future organic expansion.